How an SEO audit got Builders Today ranking top for local keywords
This local SEO audit identified technical SEO issues, on-site optimization opportunities and backlink targets.
Services
Technical SEO, Content Marketing, Link Building
Results
Platforms
WordPress
Project Overview
Builders Today wanted to launch a website which ranked for local building related keywords in their area. They had an initial site which we quickly identified a number of technical and on-site issues and opportunities, and we also knew that link building would play a key part of their strategy.
Our first step was to carry out an in-depth technical SEO audit, this would ensure that the sites foundations were in place and helping search engines crawl, index and rank their domain in the organic search results. Some of the things we looked at included:
- Page speed and performance.
- Keyword targeting of page titles, meta descriptions and heading tags.
- Content development.
- User experience (UX) and engagement enhancements.
- Duplicate content dilution.
Execution
Our initial technical SEO audit and SEO campaign covered virtually every area of the Builders Today domain:
- Full site crawls and manual reviews of every indexable URL.
- Partial site crawls to get more concise data and insights on the highest priority areas of the website.
- Google Search Console issue resolution.
- Content creation and optimization campaigns.
- Local link creation including citations, niche directory placements, and local governmental outreach.
- Niche site outreach to acquire backlinks from relevant domains with optimized anchor texts.
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Results
The Builders Today domain went on to rank top for a number of their highest priority keywords. They started ranking for local commercial search terms within the plastering, building, plumbing, and handyman space.
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